Understanding annual Fund campaigns

Annual fund campaigns serve as the backbone of fundraising efforts for many healthcare organizations, ensuring they can continue to provide essential services, maintain operations, and pursue their mission without interruption. At its core, an annual fund campaign is a systematic, year-round drive to collect funds that sustain the operational needs of an organization. Unlike capital campaigns that target large-scale, one-time projects, annual fund campaigns address the ongoing, critical expenses that allow healthcare facilities to function day-to-day, from purchasing medical supplies to supporting staff training programs.